EU-US trade in the second half of 2026: what to expect
A summary of the trends our database and public statistics reveal about the second half of the year, and what they mean for the Estonian exporter.
How big is the US market really for an Estonian exporter?
The US imports more than $600 billion worth of goods from Europe each year. Let's look at how large a share of that is realistically within reach for an Estonian producer.
Birch plywood is scarce in the US. The Baltics are the solution
The US flooring and furniture industry needs birch plywood, which is practically not produced in North America. Let's look at the numbers.
US customs duties 2026: what the Estonian exporter must know
Tariffs have changed repeatedly over the past two years. We explain how to find the applicable rate and why a DDP price must never be calculated by gut feeling.
How to read US customs data and why it is a sales weapon
The US is one of the few countries in the world where sea-freight bills of lading are public. We explain what they reveal and how to use it in sales.
From first contact to a trial order: seven steps
A US buyer never orders on the first email. We describe the journey that actually leads to an order, and the points where most exporters stumble.
EXW, CIF or DDP: which price wins the US buyer
The delivery term is not a formality but a sales argument. We explain the difference between the three main terms through the buyer's eyes.
The Estonian sauna sells in the US. The question is, whose
The home-sauna boom has not faded in the US. Customs data shows a growing flow in which Estonian producers hold a special position.
Exporting timber houses to the US: a big opportunity, firm rules
Modular and log houses are moving from Europe to the US in growing volumes. Success is determined by building codes and logistics, not just the product.
Estonian furniture on the US market: where the real niches are
In mass furniture you don't beat Asia. But the US imports billions worth of furniture from Europe precisely where price is not the only argument.
Exporting beverages to the US: a huge market with its own rules
The US alcohol market is the world's largest, but you cannot simply ship goods there. We explain the three-tier system and where to start.
How a U.S. purchasing manager thinks, and why Europeans read them wrong
American business culture rewards speed and specifics. We describe the five differences that matter most for an Estonian exporter.
Trade show or database? An honest comparison
Attending a U.S. trade show costs tens of thousands. We compare trade shows and data-driven sales in the language of results, not emotions.
Container shipping from Europe to the U.S.: what it costs and what drives the price
Shipping cost is the largest variable in an export deal. We give you a framework for planning it without surprises.
ISPM-15 and the Lacey Act: a wood exporter's two mandatory pieces of homework
Exporting wood and wood products to the U.S. requires two things whose absence stops the goods at the border. Both are simple if you do them on time.
Exporting food to the U.S.: the FDA is not a wall, but a gate
FDA registration scares many Estonian food producers away from exporting. Needlessly: the process is manageable if you do it in the right order.
Exporting cosmetics to the U.S.: MoCRA changed the rules
The U.S. cosmetics market is enormous and clean Nordic beauty products sell. But the MoCRA law brought new obligations worth knowing before your first shipment.
A cold email that gets a reply in the U.S.: we dissect the anatomy
A U.S. purchasing manager receives dozens of sales emails a day. We describe how an email that gets answered differs from one that gets deleted.
Sample article: how customs data led to the first offer in three months
We describe an anonymized but typical journey: how a row of data becomes a conversation and a conversation becomes a price inquiry.
Why a mid-sized U.S. importer is the best target
Everyone wants to sell to Home Depot. The smart ones sell to companies that place three to forty orders a year. We explain why.