The Midwest: where the USA actually makes things
Ohio, Michigan, Indiana and Illinois are the heart of US industry. Their factories buy components, materials and equipment - and increasingly from Europe.
The Northeast: from New York to Boston, the densest purchasing power
The Northeast of the USA packs 60 million affluent consumers and countless importers onto a small patch of land. Competition is fierce, but there are many doors.
The Southeast: Georgia and the Carolinas as the new industrial belt
Factories are moving south: land is cheaper, taxes lower and the ports fast. For an Estonian supplier, that is good news.
Port profile: why Savannah is European cargo's new favorite
Savannah has risen to become the USA's third-largest container port. Let's look at when it is the right gateway for your cargo.
Port profile: New York and New Jersey - big, expensive, unavoidable
NY/NJ is the East Coast's largest port and the main entry point for European goods. Its strengths and weaknesses are worth knowing.
Port profile: Houston and the peculiarities of the Gulf of Mexico
Houston is the energy sector's port, but not only that. Texas's growth makes it a serious gateway for ordinary goods too.
FCL or LCL: when to book your own container, when to share
The wrong shipping mode eats into your margin or drags out delivery time. A simple framework for deciding.
20-foot, 40-foot or high cube: the ABCs of choosing a container
The choice of container seems a technical detail, but it determines capacity, price and sometimes whether the deal is even worth it.
Marine cargo insurance: a small cost that saves a bad day
A container can fall, get wet or go missing. Insurance costs a fraction of a percent of the cargo value and is the only thing that helps then.
Packaging that survives an ocean voyage: an engineer's view
Ocean shipping is a product's toughest test: humidity, vibration, stacking and forklifts. Packaging mistakes cost more than the packaging itself.
Quarterly review: what Q3 2025 showed in EU-US trade
A three-month summary from our database: flows grew, orders shrank and Baltic visibility improved.
Customs broker in the US: who they are and how to choose the right one
A customs broker is a mandatory link in US imports. A good broker is invisible; a bad one costs time and fines.
Delivery time door to door: where the days really come from
The ocean leg is 14 days, but the customer asks why the cargo took a month and a half. We honestly break the supply chain into its parts.
Does an Estonian exporter need a US company? Usually not
Setting up an LLC seems a mark of being taken seriously. In reality it is a cost and an obligation rarely needed at the start.
Product liability insurance: the US market's default assumption
The US is the land of lawsuits and your buyer knows it. Product liability insurance is often a precondition of the deal, not a choice.
Trademarks in the USA: when to register and what it costs
Once your brand starts selling in the USA, a trademark is cheap insurance. If someone else registers it first, winning it back is expensive.
Your contract with a US buyer: five points that must be in writing
American business revolves around contracts. The good news: a solid framework agreement is simpler than you fear, and it protects both sides.
Agent or distributor: two different roads to the US market
Both sell your goods, but the business model, the risks and the control are entirely different. The wrong choice only becomes clear a year later.
Incoterms 2020 in plain language: what each clause demands of you
Three letters in a contract determine who pays, who bears the risk, and where. An overview of the clauses actually used on the US route.
The dollar swings: how a small manufacturer tames currency risk
US deals are in dollars, and an exchange-rate move can eat up the margin that your sales work earned with effort. Simple protective measures are available to everyone.