The US imports more than $600 billion worth of goods from Europe each year. Let's look at how large a share of that is realistically within reach for an Estonian producer.
The US is the world's largest import market. From the European Union alone, more than $600 billion worth of goods moved there in 2025. This is not abstract statistics: behind every dollar of that sum is a specific buyer, a specific product and a specific supplier whom you can replace or complement.
Estonia's direct exports to the US currently stay below one billion euros a year. For comparison: Lithuanian and Latvian producers sell several times more to the US, even though the production base is similar. The difference does not come from quality. The difference comes from how systematically the market is approached.
Our database holds over ten thousand US importers who buy from Europe exactly the goods Estonia produces: timber and wood products, furniture, plastics, metal, machinery. For birch plywood, the Baltics are essentially the only possible source for the US. For saunas and timber houses, Estonian producers are already a well-known name today.
It is important to understand that the US buyer is not looking for the cheapest. They are looking for a reliable supplier who replies to emails within a day, meets deadlines and delivers exactly the same quality the second time as the first.
The first step is not a trade fair or advertising. The first step is knowing who is already buying your category from Europe today, and from whom. On the basis of that information you can build targeted sales work that wastes no time on the wrong doors.
Our free consultation always starts from the same place: we show you the actual import figures for your category and a few sample buyers. The decisions remain yours.
The first consultation is free: together we'll see who in the US already buys your product and how to reach them.