A U.S. purchasing manager receives dozens of sales emails a day. We describe how an email that gets answered differs from one that gets deleted.
The first line must show that the email was written specifically for them: a reference to their product, market or supply chain. The second line says in one sentence what you offer and how it differs. The third line makes a specific small proposal: fifteen minutes of a call, or a price list to review.
Anything longer than a hundred words works against you. In U.S. business correspondence, brevity is a sign of respect.
An ordinary cold email says: we produce quality plywood. A data-driven email says: we see that you import birch plywood from Europe regularly, and we believe we can complement your current supply chain in both reliability and price. The second version gets a reply many times more often, because it shows you have done your homework.
Precision is not pushiness. Import records are public data and a professional buyer knows this. They value a partner who understands their business.
The statistics are merciless: most replies come to a second or third polite follow-up, not to the first. A sequence of three emails with a two-week interval is the minimum. If there is no time for this, that is exactly the work we take on in the sales representation package.
The first consultation is free: together we'll see who in the US already buys your product and how to reach them.