Sales · January 28, 2025

How to open a sales pitch with customs data without seeming like a stalker

"We see your imports" is a powerful opener that can be done elegantly or clumsily. The wording decides which impression sticks.

A fine line

The US buyer knows that import data is public: a professional is not surprised that you use it. But tone matters: overly detailed quoting in the first message comes across as stalking, while a general reference reads as competence.

Bad: I saw that on March 14 you received 19.3 tons of plywood from Riga on ship X. Good: it looks like you import birch plywood from the Baltics regularly: we believe we could complement your supply chain.

A formula that works

An opener in three parts: an observation about their business in generalized form, your specific offer in one sentence, and a low-threshold next step. Keep the data details for the second conversation, where they come across as preparation rather than stalking.

And if the buyer asks how you know: answer candidly that you use public import data just like their competitors do. That honest answer has always worked better than dodging.

Could your product sell in the USA?The first consultation is free: we show the real import numbers for your category and a few sample buyers.

The bigger principle

Data opens the door, but it is a person who walks in: a respectful tone, valuing their time and being specific are what turn the data advantage into money. The tool does not replace manners, it amplifies them.

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The first consultation is free: together we'll see who in the US already buys your product and how to reach them.