A European price list confuses the US buyer, and confusion kills the deal. Form is substance: we show you what a price list that sells looks like.
In dollars, not euros: do not make the buyer do the math. Units in their system, or at least in parallel: inches, feet and pounds where the sector uses them. The delivery clause clearly stated next to each price, ideally in two columns: FCA Estonia and DDP destination region.
Minimum quantities, price tiers and lead time in the same table: the US buyer wants to make a decision from a single document.
A validity period: a price list with no date looks careless, and a quarter is standard. Case- or container-based logic: how many units in a box, how many boxes on a pallet, how many pallets in a container; this helps them plan their own sales right away.
And one thing European manufacturers underestimate: professional design. A raw Excel view says cheap, a proper PDF says partner.
As part of the launch package, we format the price list into a US format complete with units of measure, clauses and container logic. It is a small task that makes every subsequent sales conversation run more smoothly.
The first consultation is free: together we'll see who in the US already buys your product and how to reach them.