Your competitor's US business is more public than they think. We explain what their shipments reveal and how to use it ethically.
When your competitor, whether from Estonia, Latvia or Poland, ships goods to the USA by sea, every one of their shipments is in a public register: to whom, how much, how often. From this an X-ray of their US business is drawn: customer base, volume trend and seasonal rhythm.
The same applies to you, of course, and that is worth knowing: with a US confidentiality request you can hide your name from the records, if needed.
First, a benchmark: if a competitor is growing US volume and you are not, that is a strategic signal, not curiosity. Second, customer leads: a competitor's customers are by definition companies that buy goods in your category, and if the competitor runs into supply problems, you are the logical fallback. Third, a price frame: volumes and estimated values give a better picture of the market's price level than any conference conversation.
The ethics are simple: the data is legally public and its use is a normal business practice carried out by all professional market participants.
Our monitoring package makes this tracking automatic: you select the companies and receive a notification when something changes in their flows. A competitor's new customer, a lost customer or a volume jump reaches your inbox before the market starts talking about it.
The first consultation is free: together we'll see who in the US already buys your product and how to reach them.