Choosing a sales tool paralyzes many people before the selling even begins. The truth is prosaic: the system matters more than the software.
US sales work needs three things: a list of target contacts with their status, reminders for follow-ups, and a record of what has been promised to whom. A decent spreadsheet does all of this when you have fewer than a hundred active contacts.
The critical factor is not the tool but the discipline: every contact recorded, every promise with a deadline, a review every week.
When you have hundreds of contacts, several people are exchanging emails, and the spreadsheet no longer tells you who last spoke with whom, it is time for a real CRM. For a small producer a simple, inexpensive solution is enough; the key is email integration so the correspondence is saved automatically.
Do not buy a system that is too big for you: an unused CRM is more expensive than a spreadsheet, because it gives a false sense of security.
For our clients the admin environment works as a targeted mini-CRM: target buyers, statuses, notes and journeys in one place, with US import data underneath. If you have your own CRM, we hand the data over to it as a file rather than forcing our system on you.
The first consultation is free: together we'll see who in the US already buys your product and how to reach them.