Many Estonian manufacturers start the USA with Amazon and are disappointed. We explain which path suits which business.
Amazon FBA means you become a US retailer with all the obligations that entails: consumer marketing, advertising costs, returns, inventory and platform fees that together often eat up more than half of the selling price. It can work for a brand that has a story and a margin, but it is a separate business model, not a byproduct of exporting.
B2B wholesale is a different animal: fewer customers, larger quantities, a lower unit margin, but also many times lower marketing costs and a rhythm that suits your production.
If you make components, materials or goods for other brands, the answer is clear: B2B, and Amazon is not your topic at all. If you have a consumer brand, Amazon can be a test channel, but even then wholesale to retail chains and resellers is often the faster route to steady volume.
The worst option is to do both halfheartedly: an Amazon account that withers, and wholesale that gets no commitment.
Our data and services are built for B2B: importers, wholesalers and manufacturers who buy by the container. If this is your path, then in that world we know how to take you straight to the right doors.
The first consultation is free: together we'll see who in the US already buys your product and how to reach them.