The US office market is being rebuilt for hybrid work and European design is in demand. This is the world of project selling, not catalog selling.
US offices did not die, they are being rebuilt: fewer desks, more meeting areas, acoustic solutions and flexible furniture. Interior projects are led by dealers and design firms looking for distinctive European products.
In our data the flows of acoustic panels, sound-insulated booths and custom-made furniture from Europe stand out: growing and recurring.
The key is the dealer network: US office furniture sales run mostly through certified resellers who serve projects from start to finish. The producer's role is to give them a good product, fast renderings, CAD files and reliable delivery.
BIFMA standards are the entry pass to this world: without them the dealer will not talk to you. Testing is an investment, but a one-time one.
Acoustic products, custom furniture with wooden details and small runs are niches where the Estonian producer can be faster and more flexible than the large producers. Start with two or three dealers on the East Coast; our data shows who is already buying from Europe.
The first consultation is free: together we'll see who in the US already buys your product and how to reach them.