Regions · December 2, 2025

The Northeast: from New York to Boston, the densest purchasing power

The Northeast of the USA packs 60 million affluent consumers and countless importers onto a small patch of land. Competition is fierce, but there are many doors.

The nature of the market

New York, New Jersey, Massachusetts and their neighbors are the wealthiest and densest region of the USA. This is home to many import firms' headquarters, the decision-makers of the design and furniture world, and food-trade buyers.

For European goods it is a natural first market: the NY and NJ ports are the largest hub for European lines, and the cultural distance is the smallest too.

What to keep in mind

Competition is tough: every European producer starts here, and local importers get dozens of offers a week. Standing out requires precise targeting and a concrete story, not a generic introduction.

Costs are high, especially warehousing and the last mile. That is why a model in which your partner is an importer-wholesaler rather than your own warehouse works especially well here.

Could your product sell in the USA?The first consultation is free: we show the real import numbers for your category and a few sample buyers.

Our view from the data

Northeastern importers are the most numerous group in our database in almost every category. This also means there are the most asterisked - that is, multi-supplier - buyers here, and it is precisely their doors that are most likely open to a new offer.

Let's talk about your export plan

The first consultation is free: together we'll see who in the US already buys your product and how to reach them.