US export basics for Estonian producers

1. Is there a market for your product?

Don't guess - check. Import data shows whether and how much of your category moves from Europe to the US. If it moves, the market exists and the only question is whether you can reach the right buyers at a competitive price.

2. Pricing decides it

US buyers compare you with producers from Poland, Lithuania and Romania. Calculate your DDP price (including freight and duties to the destination) before your first offer - duties vary widely by product group, and the 2025-2026 tariff changes shifted the picture significantly.

3. Requirements depend on the product

• Timber: ISPM-15 packaging requirements, Lacey Act declaration
• Food and beverages: FDA registration, and for alcohol a TTB permit and three-tier distribution
• Cosmetics: FDA MoCRA requirements
• Electronics and machinery: UL/FCC certification

4. The sales cycle is long

From first contact to a trial order usually takes 3-9 months. US buyers want to see consistency: fast responses, stable quality and reliable delivery. Plan your export as at least a one-year project.

Where to start

Book a free consultation - we'll look at the real numbers in your category and tell you honestly whether and how to proceed.